Looking to Improve Healthcare Access, Pfizer Launches Digital Platform

This week, Pfizer launched its digital platform, PfizerForAll, designed to initiate better access to managing health and wellness.

According to the company, the platform is designed for patients with migraine, COVID-19 or influenza, and adults seeking vaccines for COVID-19, influenza, RSV, and pneumococcal pneumonia.¹

The platform enables users to find telemedicine or in-person options to find care. Pfizer is working within the existing US healthcare system and partnering with a growing network of healthcare organizations to launch and develop PfizerForAll. Patients will be able to use existing insurance and pharmacy programs and will also benefit from new direct services from partners including UpScriptHealth, Alto Pharmacy, and Instacart.

The platform offers the following features:

• Access to same-day appointments with independent healthcare professionals, either in-person or via telehealth. People living with migraine or suffering from common respiratory symptoms can connect to qualified healthcare professionals within minutes, no matter where they are in the US, or find a provider in their local area with availability.
• Home delivery of prescription medicines, over-the-counter treatments and diagnostic tests. Patients can have prescription medicines delivered either directly to their home or for pick up at a preferred local pharmacy. People can also order over-the-counter treatments and diagnostic tests for COVID-19 and flu.
• Appointment scheduling for adult COVID-19, flu, RSV and pneumococcal pneumonia vaccinations. All adults over the age of 18 can check their eligibility for COVID-19, flu, RSV and pneumococcal vaccines, find vaccine availability in their local area and book an appointment at a preferred retail pharmacy.
• Help paying for Pfizer medicines and access to patient support services. PfizerForAll puts Pfizer’s savings and support solutions in one place, making it easier for patients with commercial insurance to find co-pay cards and for eligible patients to access Pfizer’s affordability programs and patient support services. Among other resources, patients can access information to assist with efficiently navigating the insurance process for those prescribed migraine and COVID-19 treatments, including a live customer support option.

Pfizer referenced a recent survey by the American Academy of Physician Associates, which found that 65% of respondents say coordinating and managing healthcare is overwhelming and time-consuming, and 73% of respondents feel that the healthcare system is failing to meet their needs. Additionally, a survey from Experian Health reported a majority of patients want more digital options for managing their care.

“People often experience information overload and encounter roadblocks when making decisions for themselves or their family in our complex and often overwhelming US healthcare system. This can be extremely time-consuming and lead to indecision or inaction—and as a result, poor health outcomes,” Pfizer Executive Vice President and Chief US Commercial Officer, Aamir Malik, said in statement. “We are pleased to offer PfizerForAll to help relieve this burden on people, especially as we enter the fall season in the US, and streamline the path for those seeking better health.”

Interested parties can go here to access the platform.

Reference

1. Pfizer Launches PfizerForAll™, a Digital Platform that Helps Simplify Access to Healthcare Pfizer Launches PfizerForAll™, a Digital Platform that Helps Simplify Access to Healthcare. Pfizer news release. August 27, 2024. Accessed August 30, 2024.